For estate sale companies, auction houses & liquidators

Your auctions, on your website and in front of more buyers.

Offer online auctions under your own company name. Every auction you publish appears on your website through our white-label widget, and on the Advantage.Bid marketplace for more bidders. Take on more estates, sell more of each one, and let us run the auction technology behind your business.

Your business, your name, your clients. No auction software to build or maintain, and no directory membership required.

One auction, two audiences

Publish once. Reach your customers and ours.

Every auction you publish is shown in both places automatically, from one catalog. Your own website visitors see it under your brand, and Advantage.Bid marketplace buyers see it too.

On your website

Host auctions on your own website

A white-label widget shows your live and upcoming auctions on your company site, under your company name, with no Advantage.Bid logo in the embed.

  • Copy-paste install code from your seller dashboard
  • Send it to your web person, or we can install it with your permission
  • Updates automatically, with no second catalog to maintain
On the Advantage.Bid marketplace

More bidders for the same auction

The same auction also appears on the Advantage.Bid marketplace, where buyers browse estate auctions online. More potential bidders for your lots, with nothing extra for you to do.

  • Listed automatically when you publish
  • Buyers can follow your company for future sales
  • Your estate sales and storefront are discoverable too

When a buyer clicks to bid, bidding, payment and checkout take place on Advantage.Bid's secure auction pages. Publish your Professional Storefront and your company name is presented on each of your auction pages.

Grow your business

More estates, more services, more sales

Online auctions give you more to offer every client, alongside the work you already do.

Win more estate contracts

When an estate is better suited to an online auction, offer one yourself instead of turning the job away or referring it elsewhere.

Auction a whole estate, or what is left

Run an online auction for an entire estate, or after your on-site sale for the remaining contents, so less is left to donate, haul or discard.

  • Online auctions need at least 30 lots; smaller pieces can be grouped into one lot

Offer more services

Traditional estate sales, standalone online auctions, or both, chosen for each client's situation, all from one account.

Your buyer's premium is yours

Set your own buyer's premium on professional auctions and keep it. Online auctions add another source of commissions and reach bidders who cannot attend in person.

No auction software to build

Bidder accounts, bidding with soft close, card payments, invoicing, sales tax and payouts are handled for you. You focus on the estates.

Your company, front and center

Your company name on the auctions shown on your website, a branded Professional Storefront page, and buyers who can follow your company for future sales.

Tools you control

Everything you need to run it

Each capability below is live on Advantage.Bid today. Use the ones that fit your business.

Online Auctions

Create and manage professional online auctions with a full lot catalog.

  • Set your own starting prices and confidential reserves
  • Configure your buyer's premium and bid-increment ladder
  • Live buyer-premium display and soft-close anti-sniping
  • Publish your own auctions once your business is verified
  • Set your own preview and pickup timing

Estate Sales

Publish and manage upcoming estate-sale events so buyers can discover them.

  • Create qualifying estate-sale event listings
  • Notify your followers about new estate sales

Professional Storefront

A branded company page on Advantage.Bid with your story, services and fixed-price inventory.

  • List fixed-price items; buyers contact you to purchase
  • Move unsold auction lots to fixed price

Seller Dashboard

One workspace to run everything and track activity.

  • Manage auctions, estate sales and storefront inventory
  • Get your website install code in one click

Payments & Payouts

Buyers pay securely online by card; you get paid by direct deposit.

  • Secure card payments for your auctions
  • Direct-deposit payouts
  • Payouts processed weekly on Thursdays (see below)
Transparent Economics

Two products, kept separate and clear

Auction selling and fixed-price Storefront selling have different, clearly-stated economics. Your exact terms are documented in your Professional Seller agreement before you list.

Professional Auctions

You set your catalog, starting prices, and reserves. The buyer's premium is configurable and is yours, shown live to bidders during the auction.

Your professional platform terms are set on your account and disclosed in your Professional Seller agreement before you list — no surprise deductions, and sales tax is handled at checkout and never comes out of your proceeds.

Talk to Advantage.Bid about commercial terms for your business.

Professional Storefront (Buy Now)

Flat 11%

A flat 11% selling fee, including credit card processing, charged only when an item sells through Advantage.Bid checkout, on the item price (not shipping or tax). Nothing else is added on top.

No listing fees. You only pay when an item sells.

How payouts work

Advantage.Bid processes seller payouts weekly on Thursdays (bank settlement may take additional time afterward).

Auction sales: eligible proceeds are processed on the first applicable Thursday after pickup/fulfillment is complete and the proceeds are otherwise eligible.

Professional Storefront / Buy Now: eligible proceeds are processed weekly on Thursday for qualifying sales completed before the applicable Wednesday 11:59 PM cutoff.

Legitimate holds may apply for refunds, disputes, verification, or incomplete fulfillment/pickup.

Getting Started

From sign-up to selling

A guided, resumable onboarding — you can start now and finish each step when you're ready.

01

Create your account

Sign in or create a free Advantage.Bid account and choose your professional seller type.

02

Accept your agreement

Review and accept the Professional Seller agreement — your terms in writing before you list.

03

Verify your business

Advantage.Bid verifies your business before your first sale goes live. Build your catalog while we review; once verified, you publish your own auctions.

04

Add it to your website & sell

Connect direct-deposit payouts, paste the widget code into your website, then publish. Each auction appears on your site and on the Advantage.Bid marketplace.

See it in action (optional)

Examples you can explore

Prefer to look before you decide? These are read-only examples — no account needed.

Ready to offer online auctions under your own name?

Create your Professional Seller account. No directory membership required.

Become a Professional Seller

Prefer to talk first? Call Advantage.Bid at