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Your auctions. Your brand. More buyers.

Estate sale companies, auction houses and liquidators run online auctions under their own name, on their own website or their own Advantage.Bid business page. Every auction also reaches buyers on the Advantage.Bid marketplace. Selling your own items instead? We make that simple too.

No website required
  • Already have a website?Show your auctions on it with our white-label widget, under your company name.
  • No website?Get your own Advantage.Bid business page where buyers find your company and explore your sales.
  • Either wayEvery professional auction also appears on the Advantage.Bid marketplace for more bidders.
For professional sellers

Your online presence, with or without a website

For estate sale companies, auction houses and professional liquidators. You do not need your own website to run online auctions under your company name.

Already have a website?

Show your auctions on your own site

Our white-label widget displays your live and upcoming auctions on your website, under your company name, with no Advantage.Bid logo in the embed.

  • Copy-paste install code from your seller dashboard
  • Updates automatically whenever you publish
No website?

Your own Advantage.Bid business page

Publish a dedicated business page for your company, where buyers can discover you and explore your sales.

  • Your logo, story and services
  • Your current and past auctions and upcoming estate sales
  • Buyers can follow your company and contact you

Plus the Advantage.Bid marketplace, automatically. Every professional auction you publish also appears on the Advantage.Bid marketplace, so one auction reaches your own customers and our buyers. Bidding, payment and checkout take place on Advantage.Bid's secure auction pages.

Win more estate contracts

Offer an online auction when an estate needs one, instead of turning the job away.

Estate sales and online auctions

Run traditional estate sales, online auctions or both, from one account, to suit each client.

Sell the remaining inventory

Auction what is left after your on-site sale. Online auctions need at least 30 lots; smaller pieces can be grouped.

Your buyer's premium

Set the buyer's premium on your auctions and keep it. Your terms are set out in your Professional Seller agreement.

No auction software to build

Bidder accounts, bidding, card payments, invoicing, sales tax and payouts are handled for you.

For individual sellers

Selling your own items? We make it simple.

For downsizers, executors and trustees, collectors and anyone clearing a home. You build the catalog; our team publishes your auction and handles the buyers.

Individual sellers

Who sells their own items on Advantage.Bid

Clearing your own home or collection? Advantage.Bid gives you the auction infrastructure without the overhead.

Executors & Trustees

Liquidate estate assets and document everything. Full transaction records for estate settlement.

Downsizers

Moving or clearing out? Auction furniture, art, and collectibles on your schedule.

Collectors

Sell excess items or a full collection to buyers online.

Individual Sellers

Have valuable items you'd like to sell? We present your items professionally and reach the right audience.

Individual sellers: getting started

Three steps to your first auction

You handle the items. We handle the platform, presentation, and buyer communication.

Create your account

Sign up, complete your seller profile, and accept the seller agreement. Your seller dashboard activates immediately. No application, no approval queue, no waiting.

Build your lots

Use the lot builder to upload photos and describe your items. Smart Description tools help you write clear, compelling lot descriptions.

Finish and collect

Once your lots are ready, Advantage publishes your auction, runs the bidding, collects buyer payments, and releases your payout.

See the full process walkthrough →
Individual sellers: common concerns

Questions sellers ask before their first auction

Real answers to real hesitation.

Concern

"I don't have time to photograph everything."

You don't need professional photos; phone photos work fine. The lot builder is designed for speed, and our Smart Description tool helps you write copy from short notes. Most sellers complete their entire auction catalog in an afternoon.

Concern

"What if items don't sell?"

There are no listing fees, so unsold items cost you nothing. We start lots at $1. Low starting prices drive more bidders and often produce higher final results than high ones.

Concern

"I don't want strangers coming to my address."

Buyers only see your full address after payment is confirmed. Before that, they see only the general pickup area. You control the pickup window, and payment is collected before anyone shows up.

Concern

"What if I only have a few items?"

Online auctions need at least 30 lots before they can be submitted. Smaller pieces can be grouped together into one lot, and you can build and save your catalog at your own pace. If you have fewer items than that, call us at (551) 655-7050 and we'll talk through your options.

Concern

"How do I know what I'll actually receive?"

Individual sellers pay no platform fee or commission. The only deduction is a 3% payment processing (credit card) fee on the hammer price. Professional sellers' fees are set in their Professional Seller agreement. Terms are disclosed in your seller agreement before you submit. No variable fees, no surprise deductions, no hidden costs. Your payout is hammer price minus that processing fee.

Concern

"I'm not tech-savvy. Is this hard to use?"

The lot builder was designed with non-technical users in mind. If you can upload a photo to Facebook, you can build a lot. And our team is available to guide you through your first auction.

Fees for individual sellers

Transparent. Aligned. Simple.

Individual sellers: no platform fee, no commission, no listing fees, no setup costs. The only deduction is a 3% payment processing (credit card) fee when your items sell. Professional sellers' fees are set in their Professional Seller agreement.

Professional sellers: you set your own buyer's premium and keep it, and your terms are set out in your Professional Seller agreement. Professional seller details →

Seller platform fee / commission $0
Listing fee $0
Photo / setup fee $0
Payment processing fee (credit card) 3%
You only pay when items sell Always

Payment processing fees (credit card) apply when buyers pay and are accounted for in your payout - 3% of the hammer price. Individual sellers pay no platform fee or commission; professional sellers' fees are set in their Professional Seller agreement. Your terms are documented in your seller agreement before your first auction. Full payout details →

Example: the payout on three of your lots
Lot 1 - hammer price $280
Lot 2 - hammer price $155
Lot 3 - hammer price $95
Total hammer price $530
Payment processing fee (3%) − $16
Your payout $514
Seller FAQ

Before you get started

Apart from the first question, these answers describe individual seller accounts. Professional sellers publish their own auctions once verified and set their own reserves and starting bids; see professional sellers. More detailed answers are in the full Seller FAQ.

Do professional sellers need their own website?
No. If you already have a website, our white-label widget shows your auctions on it under your company name. If you don't, you can publish your own Advantage.Bid business page where buyers find your company and explore your sales. Either way, every professional auction also appears on the Advantage.Bid marketplace.
What kinds of items can I sell?
Estate furniture, art, jewelry, silverware, collectibles, antiques, vintage items, household contents, commercial fixtures, and equipment. If it has value and someone can pick it up, it's a candidate. Contact the Advantage team if you're unsure about a specific item category.
How long does it take from signup to live auction?
Your seller account is enabled immediately after you complete your profile and accept the seller agreement - there's no application or approval wait. You can start building lots right away, and most sellers complete their entire auction catalog in an afternoon. Advantage then publishes your auction, which typically takes 1-2 business days once your lots are ready.
Do I need to ship items to buyers?
No. Advantage.Bid is a pickup-based platform. Buyers come to your location. You set the pickup window, and the full address is only revealed to buyers after payment is confirmed. Shipping may be available for certain auction types by arrangement.
Can I set a minimum price for my items?
By default, all lots start at $1 with no reserve. This approach consistently produces the most competition and often results in higher final bids than high starting prices. If your situation requires reserve pricing, discuss it with the Advantage team during onboarding.
What happens to items that don't sell?
Lots that receive zero bids are returned to you. There's no charge - no listing fee, no penalty. Items that receive bids close at the highest bid, regardless of how low.
When and how do I receive payment?
Your payout is released after winning buyers complete payment. You receive a payout statement with full itemized detail for every lot. The exact payout timeline is documented in your seller agreement.
Can I edit my lot listings after building them?
Yes - while your auction is still a draft, you have full edit access to your lots and auction details. Once Advantage publishes your auction, lot details lock so buyer-facing information stays consistent and reliable; after that point, changes go through the Advantage team.

Ready to start selling?

Professional sellers: run online auctions under your own name. Individual sellers: create your account and our team will guide you through your first submission.

Become a Professional Seller Create Seller Account